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Case 00 · Shank It Golf · 12-month growth engine
Live auctions on Whatnot, flash sales on TikTok Shop and creator-led Meta campaigns gave Shank It Golf three routes to customers instead of one.
Founder-ownedThis is Niels Stone’s own brand, not a client account. The playbook was proven with his own money before it was ever sold to anyone else.
01The breakdown
Part 01
Across Whatnot and TikTok, Shank It Golf generated $1.7M in live-streaming sales. Whatnot auctions created urgency; TikTok flash sales turned discovery into checkout in real time.
Part 02
Meta drove the majority of $2M in website revenue. Trybe creators fed the creative pipeline, and paid campaigns across Google and Meta held a 3.16× blended ROAS.
Part 03
Amazon covers the remainder of revenue. The 3.16× ROAS reflects Google and Meta only — not live-stream or Amazon performance.
Part 04
Alongside sales, the Instagram audience grew to 85,000 followers — a brand community beyond paid and live channels.
Shank It Golf — dashboard screenshot
16:9 · Whatnot / TikTok Shop / Meta / Google / Trybe dashboards for the period above · redact as needed
02The takeaway
Live selling and creator-led acquisition compound: clips from shows become ads, ads feed the next show's audience.