Our story
Built in the trenches.
Not a textbook.
Most agencies talk theory because they've never built a brand from scratch. StoneCommerce was built by someone who has — and still sits in the founder's seat.
Founder portrait — Niels Stone
4:5 · natural light · on course or in studio
01Run of show
The run
of show.
Every segment of the career taught something the agency runs on today.
- Seg 012018–2020
Professional baseball
Before a single ad or creator brief, there was pro ball — and an obsessive focus on performance, execution and resilience under pressure.
- Seg 02Amazon
Marketplace roots
Building and operating Amazon brands taught the unglamorous fundamentals: logistics, listing optimization and marketplace economics.
- Seg 03Shank It Golf
Scaled to $4.5M a year
On Shopify, Niels founded and scaled Shank It Golf into a $4.5M/yr brand — full-funnel acquisition, media buying and retention, run in-house.
- Seg 04Dingers Golf Co.
$15K → $200K in 12 months
The same blueprint, applied to someone else's brand. A Meta-led turnaround took Dingers from $15K to $200K in annual revenue.
- Seg 05Live + UGC Now
The shift to real-time
As static ads lost steam, Niels doubled down on live auctions, TikTok Shop and creator pipelines — the exact engine StoneCommerce now runs for clients.
02House rules
How we
operate.
- Rule 01
Your capital, treated like ours
We've managed the inventory and felt ad fatigue. Every dollar is spent like it's coming out of our own account.
- Rule 02
Systems over silos
Creators, live shows and paid media feed each other. One team, one plan, one scoreboard.
- Rule 03
Price before the pitch
Published pricing, no mystery retainers. If we talk, it's about fit.
- Rule 04
You own everything
Ad accounts, creator content and customer data stay yours. Always.
03In his words
Less production headache.
More predictable scale.
Founder intro · 60 sec
Hear it from Niels.
The 60-second version, straight from the founder’s seat.
Founder intro video — Niels Stone
16:9 · ~60 sec · captioned · also cut 9:16 for social
Next stage starts here
You’re on
in 3, 2, 1.
A 20–30 min call. We look at your catalog and channels, then tell you straight which plan fits — or if none do.