WhatnotTrack 01
The Auction Track
Fast bids, real urgency, and a show people come back for.
- $1 starts & high-energy auctions
- Sudden-death or timer-reset formats
- Follower & buyer giveaways
Live commerce · Creators · Paid · Retention
Go live.Clip it.Scale it.
We run your live shows on TikTok Shop and Whatnot, turn every stream and creator video into Meta ads, and bring buyers back with Klaviyo. One operator-led team. Prices on the page.
- Live-stream sales in 12 months Shank It Golf
- Blended ROAS on Google + Meta Shank It Golf
- Revenue growth in one year Dingers Golf Co.
Shank It Golf$1.7M live salesDingers Golf Co.$15K → $200KBlended ROAS3.16×Instagram85K followersShank It Golf$4.5M / yrMeta ROAS3×PricingPublished
01The system
One show.
Thirty clips.
Every channel.
Most agencies run creators, live, paid and email in separate silos. We run them as one loop — every piece of content feeds the next channel.
- 01 / SourceCreative without the chaos
Trybe Creator Engine
We recruit and run 20–50 creators, write the briefs, and ship scroll-stopping UGC hooks every week.
- Creator recruiting & management
- Hook-first briefs
- Weekly UGC pipeline
- 02 / Sell liveReal-time conversion
Live Commerce
Professional hosts run your shows on Whatnot and TikTok Shop — auctions, flash deals and live demos.
- Whatnot auctions
- TikTok Shop live streams
- Hosts, run-of-show, moderation
- 03 / ScaleContent that goes further
Meta Performance
Winning UGC and live-show clips become a data-driven paid acquisition engine on Meta.
- Media buying & testing
- UGC + live clip ad direction
- 15 static ads / month
- 04 / KeepBuilt for the next order
Retention
Klaviyo email & SMS flows, on-site capture and weekly campaigns that bring buyers back.
- Automated flows
- Pop-up & list growth
- 7 campaigns / month
02Live commerce
Two tracks.
Built to move product.
Live is the one channel your competitors can’t fake. We bring the hosts, the run-of-show and the production. You ship one sample per SKU.
TikTok ShopTrack 02
The Storefront Track
Product discovery with a one-tap path to purchase.
- Fixed-price catalog selling
- Host demos that answer questions live
- Pinned flash-deal carts
Run of show — every stream
T–48h
Pre-show
Creators tease the drop. Klaviyo and SMS push the show time to your list.
On air
The show
Pro hosts run auctions, demos and flash carts. Chat gets answered live.
T+24h
Post-show
Best moments get cut into clips and tested as Meta ads. New buyers enter flows.
Auction countdown
Stream clip · 6–12s loop
Host demo
Stream clip · 6–12s loop
Flash cart drop
Stream clip · 6–12s loop
Giveaway moment
Stream clip · 6–12s loop
Chat shout-out
Stream clip · 6–12s loop
Sold!
Stream clip · 6–12s loop
03Results
Built by an operator.
Not a pitch deck.
Case 00 is Niels’ own brand. The playbook was proven with his own money before it was ever sold to anyone else.
Case 00 · 12-month growth engine
Whatnot · TikTok Shop · Meta · Google · Trybe
Shank It Golf
Live auctions on Whatnot, flash sales on TikTok Shop and creator-led Meta campaigns gave Shank It Golf three routes to customers instead of one.
Box scoreFinal
- Live-stream sales in 12 months
- Website sales
- Blended ROAS, Google + Meta
- Instagram followers grown
Case 01 · Brand turnaround
Meta · Email
Dingers Golf Co.
A focused, Meta-led acquisition strategy with email in a supporting role — proof that concentration beats channel sprawl.
Box scoreFinal
- Annual revenue at takeover
- Annual revenue after scaling
- Return on Meta ad spend
Niels StoneFounder & Operator
Founder portrait — Niels Stone
4:5 · natural light · on course or in studio
04The manager
From the mound
to the livestream.
Niels played professional baseball, then built e-commerce brands from scratch — Amazon first, then Shank It Golf on Shopify. StoneCommerce runs the exact engine he built for himself.
- Pro baseball
- 2018–20
- Shank It Golf, founded & scaled
- $4.5M/yr
- Dingers Golf Co. turnaround
- $15K → $200K
“Less production headache. More predictable scale.”
05Pricing
Price before
the pitch.
Most agencies hide pricing until the end of a sales call. We publish ours, so if we talk, it’s about fit — not a surprise number.
Growth Engine
$4,900/mo
A content-to-conversion engine.
- Trybe creator management
- Meta buying + 15 static ads / month
- One-time Klaviyo setup
SourceSell liveScaleKeep
Book a strategy callLive Accelerator
$8,000/mo
+ $2,000 one-time setup
Put your catalog in front of live buyers.
- 40 live hours / month
- TikTok Shop or Whatnot
- Hosts, production & run-of-show
SourceSell liveScaleKeep
Book a strategy callOmnichannel Flagship
Full system$10,000/mo
The full system, working as one.
- 40 live hours / month
- Trybe + Meta media buying
- Free Klaviyo setup + 7 campaigns / month
SourceSell liveScaleKeep
Book a strategy callOr start with one engine
- Trybe Management $1,500/mo
- Meta Management $3,500/mo
- Klaviyo Email & SMS $2,000 setup
06Good questions
Before
we go live.
How many product samples do we need to ship?
Just one per SKU. We coordinate the creator and live-selling workflow so logistics stay simple.
Do we keep ownership of our ad accounts?
Always. You own your Meta ad accounts — we work through partner access and never ask for your login.
What happens on the discovery call?
In 20–30 minutes we look at your catalog, channels and goals, and tell you honestly which plan fits — or if none do.
Why do you publish pricing?
Because you should know the number before you book. If we talk, it should be about fit — not a surprise price tag.
Next stage starts here
You’re on
in 3, 2, 1.
A 20–30 min call. We look at your catalog and channels, then tell you straight which plan fits — or if none do.